August 1, 2009
It’s absolutely shocking how fast time flies by in the summer; I’d realized (with a lot of surprise) last night that it would be the beginning of August today! Wow. And, true to my word, I’d decided on taking the first step to my journey as a freelance writer. I do hope to continue to keep posting regularly on JoblessJoes.com while freelance writing; who says I can’t do both, right? After all, summer can be a very fruitful time.
Day 1
Decide on the one service you will offer. I emphasize picking only one specific service because without freelance experience, you are probably not already highly skilled in the area you want to freelance in. Even if you have been practicing it as a hobby for a long time, providing that skill as a service is a different challenge.
If you are wanting to freelance in web design, don’t offer everything and the kitchen sink to begin with (complete design + front-end code). Provide PSD mockups only. If you’re more on the dev side of things, start with some code slicing jobs. If you want to write, start with one specific kind of writing.
This approach will help you become skilled in the service you provide very quickly. Since you want to be taking on your first client in 30 days, it’s crucial that you develop your skills to an adequate level. Once you become comfortable with providing that one service, you will naturally expand what you offer.
Source: http://www.skelliewag.org/30-days-to-become-a-freelancer-961.htm
I’ve decided to become a freelance writer; great, but what should I write about? I’ve decided to expand into the field of articles and reviews; I feel that my background in blogging and reviewing will allow for a natural development in this field. There’s also a constant demand for this kind of stuff – articles that explore products (which I consider reviews) or explore other aspects of life will always have a demand.
I plan to write for blogs and websites, but eventually want to work my way up towards magazines and other sorts of print and media, even. Now, with that said, this part wasn’t too difficult for me to complete and I had several days to figure it out already, so I decided to move on to Day 2. No use in wasting time.
August 1, 2009
Day 2
Gather learning materials to help you practice your service before taking on a client. As I mentioned in the introduction to this list, you should spend at least 1 hour per day just developing your skill. While this should be mainly direct practice (doing rather than reading about), you will need to gather materials to guide you here. This includes articles, interviews and tutorials. Focus mainly on developing techniques you could actually see yourself using in client work.
I kind of skipped Day 2 and proceeded ahead to Day 3 really quickly. My website, www.jotcomstudios.com is up and running; however, I found it too easy to make a new website with that little resolution (post idea?). I love the name Jotcom Studios because it’s a play on “dot-com”, as I have to do much of my business over the Internet, while retaining some sense of writing with the word “jot”.
August 1, 2009
Day 3
Decide on a business name – are you a studio or individual? Then, buy the domain name and hosting. You can freelance under your real name, a pseudonym, or a business name. Here are some example business names I generated with this cool little thing:
- Flying Dog Design
- Green Ant Productions
- Scarlet Zebra Interactive
- Blue Cat Labs
- Chestnut Rabbit Solutions
- Golden Lemur Studios
- Friendly Kangaroo Ltd
- Evil Pencil Media
Of course, some of these are really absurd, but they do give you an idea of some common naming conventions.
Once you’ve picked a name, it’s time to buy the domain for that name. If there’s no domain available for that name, pick another one. Your domain branding is really important.
Buy a domain name that comes with web hosting, as the next branding step is to create your portfolio.
Further reading: Naming Your Freelance Business – To Personalize or Not (With a Poll!)
I was initially going to go with Crazy Leopard Studios (believe it or not), but I decided on Jotcom Studios (as for the aforementioned reason). I kind of switched Day 2 and Day 3 around. You might be thinking I’m going a bit fast for myself, but I’d actually had a couple of days to work out Day 1 and Day 3. I got my domain and Wordpress installation up and running, and even e-mailed a website about guest blogging. As you may have noticed, I didn’t go through with my promise to work on Day 2 yet; I’m doing that as I write this article up (I find that writing in solitude helps get my brain juices flowing).
The most important part here is to find a sort of article or set of guidelines that I can go by when writing reviews and articles. I plan to analyze how Wired, Ars Technica, and PC World write their respective reviews and try to dissect what makes them so popular; however, in the meantime, I’m trying to scour around for tutorials with insight and instruction.
I’ve been writing reviews for almost two years now, but I’ve found myself to still lack many fundamentals in reviewing. Here’s where I started:
Holy crap. It’s a bit overwhelming, but I think it really hit the nail on the hammer for me – the article is very exhaustive, and comments on not only instructions and criteria (such as the three essential questions), but also mentality of the reviewer and the importance of the reader, and how to go about examining products. I believe that this was the right place to start, and indeed I will have to print this article out for future reference.
This second article actually helped organize reviews, which I could always use some assistance on. It offers guidelines on time (use your product for a month to get to know it best), and structure. And even though it was written with mainly an ‘astronomical context’, I found that many of its principles could easily be applied to writing reviews in general.
I felt quite exhausted after this studying, so I decided to take the dive and try “truly” reviewing my 16GB iPod Nano. Given that I’d already had it for a week and am very familiar with the iPod interface, I’m quite certain that I’d be prepared to write the iPod Nano review within a week. Of course, I still have to read the instructions. And decide who my reader is.
August 2, 2009
Day 4
Design your products. This is different from the service you are going to offer – here you decide how it is going to be packaged. Are you going to sell blocks of time? Completed projects? What will your rates be?
Your goals should be modest as you are only starting out, both in terms of how much you will work and how much you will charge. For your first job, I would suggest an hourly rate between $20 – $30. Keep in mind that you don’t publish these rates online and can therefore change them from client to client. Just because you do one job at $20 an hour as you’re starting out doesn’t mean you can’t be charging $50 an hour a few months later.
Per-project rates are a great option down the track as they decouple the direct exchange of time for money. I don’t recommend them to a beginning freelancer, though. It will be extremely difficult to come up with an accurate price estimate before you have the experience you’d need to look at a project and quickly have a reasonable idea of how long it is going to take. That’s something that will only come with time and experience. (Note that this advice doesn’t necessarily apply to smaller jobs like article writing.)
An hourly rate of $20 – $30 sounds awfully reasonable. However, I’ll definitely have to “ease” this transition of work into my life; I can’t afford to take on that many clients due to my pursuit of other priorities (education) and still hope to complete my work with the same amount of quality. Thus, I think I’ll be taking on two clients at a time for now; this will help me focus on the projects at hand while having enough time to get my schoolwork done.
And $50 an article would be a pretty valid per-project amount, wouldn’t it?
Now, in terms of services/products, I think I will be writing strictly essays/articles/tutorials/reviews. No poetry, no stories, no fiction. I feel as though I’m most familiar with these types of writing, and so I’ll probably have more success with them. At the moment, I’m pretty strict on taking on purely those types of work because I believe that I excel in these kinds of writing, but also because I feel as though there isn’t much market demand for the rest of them; however, I think I might be looking to expand into the more “creative” side of writing soon (after all, what do I have to lose?).
Also, should I find an editor?
August 5, 2009
Day 5
Set up a business email address and PayPal account. While your friends and family might not mind receiving email from ronny69@hotmail.com, prospective clients might! Create an email address linked to your new domain name. Forward it to a free Gmail account, then under your Gmail settings, put your domain email address as your default ‘Send Email As’ address. This will allow you to manage your domain email through Gmail, rather than the dubious email UIs provided by most webhosts.
A good format is @yourdomain.com. This will make it easy to give new people email addresses at your domain if your freelance business expands in the future.
Next up you should create a PayPal account if PayPal is available in your country. If not, try Moneybookers. Most online freelancing is paid via PayPal and I consider it a must-have. If you dislike the fees, you can build them into your rates.
If you already have a PayPal account, it might be a good idea to think about changing your address to something linked to your business, i.e. ‘accounts@yourdomain.com’ or ‘paypal@yourdomain.com’.
My new account: email[at]jotcomstudios.com is up and running on Gmail. I’m not sure if I’m going to go through the trouble of adding another account for Paypal though, I figure my current one is quite professional and should be fine.
Boy, I’ve been slacking. So here goes Day 6.
August 5, 2009
Day 6
Set up Wordpress under your freelance business domain. Every freelancer should have an online portfolio, even if it’s very simple. If you’re a designer with time to spare you can probably take control of this step. If you want a quick solution that is quite effective, download Wordpress and install it under your domain name.
Been done! But I’m using a temporary theme to hold the domain. I’ll apply a more “appropriate” theme tomorrow, I suppose. But here’s a problem; what do I put on my site? I was initially thinking about just work from my previous websites and other third-party work, but I think I’m going to write-up a review solely for Jotcom Studios and try to lay it out nicely and all. Oh, boy.
August 6, 2009
Day 7
Select and install a portfolio Wordpress theme. This platform will give prospective clients the means to learn more about you and your services, view your work, and contact you. You can browse some great Premium options under $30 at ThemeForest.
I actually chose to use a free Wordpress theme (http://wpesp.com/) and load it up with my portfolio work. Unfortunately, I stumbled into a roadblock very early on; what do I put in my portfolio (as I’d mentioned earlier)? I decided to firstly highlight my Adobe Photoshop Elements review (Adobe’s name is a head-turner), and my somewhat-established technology blog CutEdge.org.
I’ve also decided to do some minor Photoshop work and replace the default header as well as attach some pictures to my work. Time to practise some cool graphic and typography fusion work, haha.
In Retrospect

photo credit: TheSeafarer
Boy, what a week it has been. I think the most challenging part of this process is to consistently build up a habit of following these steps; as you might have noticed, I fluctuated between doing a lot of work and doing very little. I’d prefer to build up a more regular schedule and follow that. Other than that, things have gone relatively well and quickly, though.
…oh, and practising an hour a day? Oh, boy. Haha.
Header Image: http://www.flickr.com/photos/23965383@N05/3797427824/